Reinventing The Wheel

As the bike industry and retail evolves, my business is evolving too. My new business plan is I’m not stocking rims and hubs anymore. I am not getting the turnover to justify the inventory.

I have spokes though. Spokes are less convenient for customers to buy. Box sizes are big, can go unused if only a partial box is needed and spoke length calculations are confusing. Many of my customers are already buying rims and hubs online and coming to me for labor and spokes. I can help guide customers purchases if needed. You can even have your purchases sent to me directly if you want. Then I’ll take care of the wheelbuilding.

Although I’m not stocking rims and hubs anymore, I do have some hanging around and I am selling them on the cheap. I want the capital to double down on my spoke inventory.

Along with this I also have a new email. You can now reach me at matthewlarsenwheelbuilding@gmail.com. I still have the same phone number 775-997-5634.

I still have the tools and skills to build great wheels. I’m still offering free wheel truing and spoke replacement on all wheels I build as long as I’m building wheels with brand name rims and hubs.

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Cyclocross Rim Sale

Great pricing on great cyclocross rims. Pricing for pairs only of in stock rims.

Stan’s Iron Cross $80

Only385g, CRAZY light! Stan’s tubeless technology. 32 hole only.

Velocity Major Tom $60 pair! The 23mm wide profile and seam relief channel are great for gluing up tubulars. 28/32 hole pairs, 32 hole pair w/black sidewalls.

Velocity Blunt SL $60

These were designed as lightweight Mtn bike race rims. The 700c size works great as a lightweight cross or graveling rim. These 24mm wide rims weigh 420g. Silver 28 hole only

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Closeout SALE!!!

I’m lookin’ to create some space in the shop and capitol for a new supply of parts. In stock rims as low as $40, pairs for $70, Also, all Shimano hubs are priced to move too. If that’s not enough these complete hand built wheelsets are marked down even further.

Stan’s 26″ Tubeless Fat Bike Wheelsets $250-$275

Stan’s Hugo rims, 6 bolt fat bike hubs, DT Swiss spokes

Tubeless 700c Disc Wheelset $275

Velocity Blunt SL rims, Shimano centerlock hubs, DT Swiss butted spokes, alloy nipples, all black

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Velocity Major Tom Sale!

The Velocity Major Tom is a cyclocross specific tubular rim. Their 23mm wide tubular profile is perfect for gluing up cross tires, and the seam relief channel helps with centering. They are tubulars so they are fast. They are built for cyclocross so they are strong. Now they are priced so you can afford the tires to go with them.

I have a few pairs of these some with machined sidewalls some without. cost is $99 pair. Hole counts vary. Call soon for the best selection.

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700c Velocity Dyad Rims

They make great touring wheels and I’ve got lots of them. Their 24 mm profile really lets the tire bead spread out and form a nice round tire shape. The machined sidewalls provide a better braking surface or if you’ve made the switch to disc brakes they can do that too. Also, at just over 500 gr they are lighter and just as strong as other brands alloy touring rims. Complete wheelset prices vary since I can build these up with any number of hubs from Shimano to Chris King to fit your budget. If all that’s not enough, they are also made in Velocity’s U.S. factory. I’ve got them in black and silver for $60 each while supplies last.

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