Reinventing The Wheel

As the bike industry and retail evolves, my business is evolving too. My new business plan is I’m not stocking rims and hubs anymore. I am not getting the turnover to justify the inventory.

I have spokes though. Spokes are less convenient for customers to buy. Box sizes are big, can go unused if only a partial box is needed and spoke length calculations are confusing. Many of my customers are already buying rims and hubs online and coming to me for labor and spokes. I can help guide customers purchases if needed. You can even have your purchases sent to me directly if you want. Then I’ll take care of the wheelbuilding.

Although I’m not stocking rims and hubs anymore, I do have some hanging around and I am selling them on the cheap. I want the capital to double down on my spoke inventory.

Along with this I also have a new email. You can now reach me at I still have the same phone number 775-997-5634.

I still have the tools and skills to build great wheels. I’m still offering free wheel truing and spoke replacement on all wheels I build as long as I’m building wheels with brand name rims and hubs.

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